Come up with an idea to revive Northamptonshire’s High Streets

An East Midlands retail expert is calling on people, councils and businesses from the Northamptonshire to come up with ideas to revitalise the High Street to win £150,000 for their town.

Corin Birchall, who runs Lutterworth-based Kerching Retail, is urging entries into the Revive & Thrive Challenge, a national competition which aims to breathe new life into Britain’s under-pressure town and city centres.

Mr Birchall is a member of the partnership behind the initiative and is offering £22,000 worth of his consultancy services as part of the prize for the competition, which opened on October 1st.

The winner will get a package of prizes worth up to £150,000 and support from the contest organisers to put the idea into practice.

He said: “This is about reviving town and cities by connecting the communities with the business, typically shops and restaurants.

“This is about people taking the destiny of their town or city centre into their own hands and coming up with a sustainable idea to ensure the High Street remains a continued part of our tradition. We cannot rely exclusively on government coffers or local authorities to make change happen.”

The challenge is open to any UK councils, business improvements, communities, individuals and small-to-medium-sized companies.

Mr Birchall added: “The Revive & Thrive Challenge partnership came together because we believed it was time to do something about the state of the High Street and put our expertise, products and time on the table to demonstrate a solution.


“I believed so strongly in the idea that I have committed prizes in excess of £22,000, which is huge for Kerching.”

Mr Birchall, who has worked in specialist retail his whole career, also runs the High Street Expert website ( where he is leading a campaign to save the British High Street.

The closing date for submissions is January 31st, 2014. To enter, visit:

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