Alex Lloyd reports…
Fashion is a very inconsistent field. Celebrities encourage new styles to come and go almost every week, and people scramble in their masses to wear what the ‘cool’ people wear. How many of us follow the fashion trends regardless of what really suits us? It’s not easy to define your individual style, much easier to be guided by the media – what we see on the TV, Instagram, and in magazines. Nene Local spoke to Style Advisor, Lesley Clarke, about how she helps people find their personal style, what colours suit them and gives people more confidence in their image.
Lesley had worked in fashion retail for many years, a very profit driven industry, which is after consumers money. It’s not concerned if a garment really suits you or about how well it will go with what you’ve already got in your wardrobe. The buzz a lot of us get when making a new purchase is often short lived and so is the life of some of our garments – some not even seeing the light of day (Lesley said you’d be surprised about the number of clothes people have in their wardrobes with the original tags on!). We are all at times tempted to buy on a whim but what Lesley wanted to do is influence this process and help people make better purchasing choices – ones that would work better for their personalities, lifestyles and budgets – so that what they ended up buying would be loved, worn lots and last the test of time. That started her on a journey; first studying a psychology degree through the Open University and then training through the Federation of Image Consultants, before setting up her own business 5 years ago.
Style Advisor – What Really Happens…?
Lesley helps prevent expensive mistakes, giving advice which suits the client’s individual needs so that they can allow their personality and individualism to be reflected in the clothes they wear. To ensure a focused consultation Lesley encourages them to chat with her on the phone before any appointment. It’s all about being able to buy the right clothes and to save her clients time, money and stress in the long run.
The entire process only takes a few hours; however, I got a short 15-minute taster of what Colour Analysis is all about. Lesley goes to the client’s house so that they are comfortable and have all their clothes to hand. She starts off with a questionnaire to find out about their current style and colour preference. She then looks at skin tone, hair and eye colour and matches them up with different colours. Next the client looks at a mirror whilst she matches the colours and asks for their own opinion too.
At the end of the process, she guides the client through what colours best suit them so that they can be more confident when buying clothes and develop a more co-ordinated wardrobe. Each client is given a swatch of colours, which is a great tool to use when shopping.
After my mini session, we discovered that my best colours came out as ‘cool deep summer’, so my neutrals will be charcoal grey, a lot of blue and perhaps not so much black! Lesley explained that as we age our skin-tone fades and our hair changes colour, so I need to make the most of wearing black, my favourite ‘go to’ colour now! I was surprised to know that I could also wear pinks and lavenders – taking me out of my comfort zone but Lesley was quick to tell me I didn’t have to wear all the colours in the swatch!
The different colour schemes
Style Advisor – What Did I Think….?
Coming into this, I had no idea what Lesley could say to me that was new. I was always into a dark colour scheme, for example, I had no idea that purple made my face look a lot brighter and warmer. It was a very fascinating and unique experience to me and I can see how it could help a lot of people who are maybe less confident than myself in their colour choices.
For more information:
Lesley Clarke Style Advisor
Tel: 07969 516390