Official figures have revealed High Street shopping in Wellingborough over the past 12 months has out-performed other town centres across the rest of the UK.
Footfall numbers showed visitors to the town centre dropped by 3.4 per cent year-on-year, compared to a national drop of 5.3 per cent in other Market Towns.
Latest figures show that in the week from August 20 to August 26, 80,110 people visited the town centre. The busiest day of the week was Friday, with 14,223 people choosing to visit the town.
Initiatives launched by the Wellingborough Business Improvement District (BID), such as the LoyalFree app, The Medieval Festival and WelliFest are helping to keep the town at the forefront of people’s minds.
John Cable, Executive Director of the Wellingborough Business Improvement District (BID), said: “It’s encouraging to see that despite a slight drop in annual footfall figures, Wellingborough has bucked the national trend.
“With on-line shopping a real threat to High Streets up and down the country, here we have tried to appeal to the tech-savvy generation by launching the Loyal Free App, which lets shoppers know about up-to-the-minute discounts from a range of retailers, cafes, pubs and attractions, encouraging them back into our stores.”
So far more than 200 people have snapped up money saving offers at Wellingborough stores since the launch of the cut price app in May. Latest figures revealed 1760 profiles have been recorded for the times people have clicked on one of the 52 businesses registered, to find out more.
WelliFest, a festival to celebrate all things good about the town, is hoping to pull in the crowds, with an action-packed programme of events set to take place in the town centre over the weekend of September 22nd and 23rd.
John Cable added: “We are committed to coming up with new ideas and initiatives to encourage people back into the town centre and to take advantage of the wonderful range of independent and High Street retailers we have on offer.
“Our next event is WelliFest, I encourage everyone to pop-along to this free event taking place in a couple of weeks time.”