Love them or Hate them the New Letters at Rushden Lakes are Dividing Opinion

The recently installed letters spelling ‘Rushden Lakes’ recently installed on the rails next to the lake have been met with mixed opinions.  Like a certain well known spread – it seems you either love them or hate them.

What do you think?nene local | rushden lakes letters

The person high letters are a rainbow of colours and the artwork depicts flora and fauna that can be found around the lakes.

Rushden Lakes is a unique shopping centre that combines nature and commercialism.  Visitors are not only encouraged to shop in the stores, eat, drink and stay for a film in the cinema, they’re also encouraged to walk around the lakes and even paddle out on a pedalo across the lake.  The Wildlife Trust has a base at Rushden Lakes and supplies binoculars to use to view the birds on the lake.  In keeping with the animal loving side, dogs on leads are made welcome all across the site and welcome in most shops, and some cafes.

Today on our Welcome to Rushden Lakes Facebook page we shared the large new sign and within minutes opinion was clearly divided.

People were worried the deck chairs had gone, but rest assured they are still there, and of course moveable if you want a better view.

Opinions viewed have included:

  • They’re lovely!nene local | rushden lakes letters
  • Loads of people will take photos and share online. From a marketing perspective it’s great.
  • It’s not very natural and back to nature.
  • Nice sign, terrible idea. It ruins the view of the lake and the tranquility of sitting in a deckchair looking out over the lake.
  • Love it – how colourful!
  • You can please some of the people some of the time, but you can’t please all the people all of the time.
  • Waste of money. I mean you’re not going to be wandering around and think ‘where am I?’are you?
  • No, no not on the board walk, Ruins the holiday feel.
  • Ruins the view.

…to read more divided opinions click here – Rushden Lake letters

We’ve asked Rushden Lakes for opinion and are awaiting their response.  We shall update you as soon as we hear from them.

nene local | rushden lakes letters

21 comments on “Love them or Hate them the New Letters at Rushden Lakes are Dividing Opinion

  1. Teresa says:

    I think they are brilliant – it doesn’t obscure the view you can still see the lake around the sign – brilliant job well done

  2. Trevor says:

    Nice sign. Terrible location. The focal point of Rushden Lakes now looks spoilt. Would have been better placed away from the picturesque view.

    • Cate says:

      Yep, maybe up by the cinema would be best?

  3. Wayne says:

    I love the Lakes as an exciting shopping experience and relaxation zone as there’s something for everyone. I think you already have a great social media presence with the high numbers of people sharing their visit but the high colourful letters seem to cheapen the whole experience. People say there’s a great view all around the lake but the key view was for many people from the boardwalk.

  4. Kirsty says:

    They do look great, really give off a great character. 🙂

  5. Kirsty says:

    I think they look great, but they need to be moved.

  6. Steph Garratt says:

    Need to be by the entrance. Not on the boardwalk.

  7. Maria says:

    Gimmicky and spoil the scenery. Sorry.

  8. Karen says:

    The letters are fun and colourful!
    However, they are hiding the view of the beautiful lake. Perhaps placed against a dull plain background would suit better.

  9. Megan says:

    They look good but would look so much better closer to the road so people see it as they come in, not obscuring the lake. They spoil the view, especially as the lakes are the charm of ‘Rushden Lakes”.

  10. Sharon glendinning says:

    I think they look great, but maybe use them as a feature for the entrance to lakes. Then you could always add a large sculpture or something behind them.

  11. Hephzibar Love says:

    I would agree with the vast majority that they are in the wrong place. They are attractive but a little bit tacky

  12. Lisa says:

    They are lovely but totally in the wrong place please move them so they are not obscuring the beautiful views across the lake. Would be better placed at the front

  13. D says:

    They need to be moved – don’t block any of that lovely view

  14. Allison says:

    I think they are lovey letters, but that is the best vantage point of the lake, and the letters do block it. If they were moved they would look brilliant, but do love the idea.

  15. Teresa says:

    Why would they be plonked at the very point where people want to sit and look out at.. lush signage but should be at the entrance of the lakes perhaps?

  16. Alice says:

    Nice idea but terrible location. Such a beautiful view should not be obscured in my opinion!

  17. Annabella says:

    I think they are colourful but could do with being at the entrance perhaps, having them placed there obscures the view of the beautiful lake which is a shame.

  18. Julie Carlton says:

    I think they would look better on the fence on the right hand side as you come into the Lakes. Why obscure the beautiful view from the restaurants.

  19. Reg says:

    I think the position of the deck-chairs says it all. Great view of the letters but you’ve lost the natural view over the lake.

  20. Dave says:

    Someone has had a marketing shocker there! Clearly the best place for this is in the middle of the car park by the water feature as that’s just a bare bit of space.

    Completely ruining the view of the LAKES part of Rushden Lakes.
    Terrible marketing.