nene local | helen dawson


When Life Throws You Lemons, make Lemonade – What Will You Create?

When life throws you lemons, make lemonade (or a nonfiction book perhaps?)

Do you have some extra time on your hands right now thanks to the coronavirus pandemic?

Has it been your dream to write your story to share with the world? Do you have a precious fund of knowledge that readers will find invaluable? If you’ve been through some difficult times, will a book about your experiences help others in the same circumstances?

So get planning – and writing!

Whereas becoming a published nonfiction author was difficult even until the end of the 20th century, now it’s easy due to the increased number of different publishing options, not to mention an increase in delivery options – print, eBook, audiobook, etc.

Don’t forget, though, that whatever you want your book to achieve, it has to be good. Your book represents you and your professionalism / reputation. A badly written, badly produced book will convey a lot of negative messages and will drain away whatever credibility it otherwise could have given you.

nene local write a book

Suze speaking at an event in November 2020

That’s the bad news. The good news is that to write and publish your book does not have to be difficult or expensive. Provided that you can talk coherently, you can write a book – with help, perhaps, but you can do it. And the best news is that these days the help you may need is much more available – and affordable – than ever before.

The key benefits for you, from a ‘published book’

“Having a book published” and being an author still holds a certain kudos and perhaps in Pavlov-dog fashion, people automatically associate someone who writes a book about something, with that someone being an expert on the subject.

In the USA, one prolific business speaker describes his books – which he self-publishes – as “$30 business cards.” That’s the folklore about the author of a book being an expert. If you work as a public speaker (even part-time) or as a coach, trainer, lecturer, motivator, instructor, actor, comedian, musician, or in fact whatever occupation that gives you access to captive audiences – a book is a useful product.

Useful collateral for your business or other activity

After your performance you can sign copies of your book for members of your audience and you’ll sell a good few copies. You can incorporate a “free” copy of your book for each delegate into the package for organisations booking your presentation or training course, thereby adding quite a lot of perceived value.

And all that’s before you look at sales of your book in the digital retail outlets, led in that field by Amazon – where most nonfiction is sold nowadays anyway.

Do you fancy writing a nonfiction book and getting it published? Think about it: it’s not as hard, or as costly, as you think. And this downtime for many people is just the right moment to make a start.

nene local write a book


Adapted from Suzan St Maur’s new title, “How To Write A Brilliant Nonfiction Book,” to be published later in 2020 by

Suzan St Maur worked for many years as a copywriter and content marketer. Also she has written and had published 36 nonfiction, humour and horror (fiction!) books. Two years ago she decided to combine both skillsets and today offers probably most comprehensive author coaching, publishing advice and book marketing service in southern England.

Although she lives near Milton Keynes, Suzan works and socialises a lot in Northamptonshire and even more so now because her son works for DHL as their regional sales manager based at Brackmills.
When not writing, editing or coaching Suzan leads a local cancer charity and contributes to a number of other charities in the region. She also loves horses and though no longer riding due to ill health, helps to judge dressage competitions around Northants, Beds, Bucks and Cambs.
For more information please check out
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Phone – 07767 354 090


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