A Northamptonshire businesswoman has used the COVID-19 lockdown to rethink, reshape and launch a new business.
Tamara Holland, based in Mawsley, Northamptonshire, has officially launched her new marketing business Dot & Stripe last month.
Tamara said: “I had been doing some freelance marketing work for a leading children’s franchise for some time, which I could easily fit around the family. But I knew that I needed to take my knowledge and passion for helping small businesses with their marketing further.
“I did ask myself ‘Who sets up a business in a global pandemic and lockdown?’ But being based at home has allowed me the time to focus on getting my business set up. Online networking has allowed me to easily connect with other businesses and this has inspired me to be creative and launch my company.”
Tamara, who has juggled her lockdown start-up with family life, added: “Now more than ever, small businesses need to filter what marketing will bring them the most value, and most of the time they just need to understand the basic but essential aspects to help grow their business and that’s where I can help.”
Dot & Stripe provides straightforward and jargon-free marketing support to start-ups and small businesses, through online (and eventually face to face) workshops on several marketing topics such as content marketing such as blogging and social media and marketing tools like Canva, email marketing, and social media scheduling.
Tamara has also joined fellow Northamptonshire company Pilkington Communications, which specialises in PR and social media.
Jessica Pilkington, Director of Pilkington Communications, said: “Tamara’s creative and dedicated approach is a perfect fit with all we do – supporting and promoting businesses, not just during the coronavirus crisis but also as we move forward, post lockdown, to enable businesses throughout the UK to strive to survive, expand and thrive. We are delighted to welcome her on board and also wish her well with her own business launch.”