nene local | helen dawson


Family Ice Cream Business Keeps things Real for Customers

Sabrina and Tony Brindisi, the third generation of family owned business Mario’s expanded their business and launched i’m real ice cream in 2016. Despite Covid-19 having a huge impact on their summer sales period they are positive about the future and have been overwhelmed by the support received from the local community.

ice cream real | nene local

Real ice cream is something the brother and sister duo experienced in southern Italy. “We wanted to re-create our joy for freshly made ice cream and find a way to make it accessible for everyone to experience.” says Sabrina.  i’m real is 100% natural gelato made with simple, fresh and local ingredients.


A lot of time was spent experimenting and developing recipes, investing in new equipment and sourcing the finest local and fresh ingredients. The family team hand chop, peel, bake and cook all the ingredients themselves in their factory in Northants; so, they know exactly what goes into their products.


“We don’t have to explain to our customers why we are called i’m real. The joy in our customers’ faces when they taste real strawberries or freshly roasted cardamom in one of our eight delicious flavours is exactly what we set out to achieve” Tony Brindisi states.

ice cream real | nene local

Unlike other ice cream makers, they believe that Mother Nature gives them all they need to create the best tasting ice cream and judging by the continued support and success of i’m real their customers clearly agree.

Throughout Covid they have been delivering directly to customers in Northants. To place an order visit and browse all their delights. You can also find them locally in stockists like Smiths Farm Shop, Whites nurseries, Castle Ashby Deli, The Italian Shop in Abington, Nene Valley Visitor Centre and Scotch lodge farm.

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Owners: Sabrina and Tony Brindisi


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