Nene Local spoke to Rainbow 360 Media about the importance of blogging and how it can really help grow a company online.
Why host a company blog?
A company blog is a way to inject personality into your brand, interact with your customers & potential customers and a great way to increase the SEO of your website.
This is where a Company Blog can be a good way to inject personality, a little humour (if the business ethos allows) and your chance to write editorial all about your products, how and where to use them. Your company blog will be updated much more often than your website and is a fabulous way to keep your company up high in Google’s search rankings.
Your blog should show a whole lifestyle based around your products – so for instance if you sell something as standard as a fender for a boat, your blog should show a boating lifestyle – from Cannes to St Tropez to Ely on the River Great Ouse or Birmingham on the canals, the ‘Fender Company Blog’ can show potential customers how to really enjoy their boating experience.
Of course, lots of wonderful images add to the experience too.
When forming a Company Blog it’s often wise to employ a professional to at least give you the framework of your blog to ensure your writings are not in wasted. Getting professional help to write and maintain your blog completely, leaves you time to run your company whilst leaving the writing and design to someone who can make it work for you!
Who could write my blog for me?
Rainbow 360 Media Ltd has a huge amount of experience in writing company blogs, from the initial design and planning, taking and manipulating the images for the blog, writing the weekly copy for each post and of course linking to your products so customers can buy them!
Rainbow 360 Media meet with each client and find out what they want to achieve from their blog and within what time frame, working closely with clients is the only way to ensure the Company Blog achieves its aims.
For a free consultation from Rainbow 360 Media about your company blog call Helen on 07799 627789 or email firstname.lastname@example.org