Mayfair and Park Lane have been swapped with Wellingborough’s Market Street and High Street in an exclusive version of family-favourite Monopoly.
A limited number of copies of the much-loved board game are available to win in a Christmas promotion aimed at getting more people to ‘shop local’ during the festive period.
Shoppers will be given scratch cards every time £10 is spent in participating Wellingborough town centre shops, with the chance of winning 101 prizes, including the Monopoly boards as well as a 50-inch flat screen television and children’s bikes. Every ticket will also be entered into a prize draw.
The give-away, which launched on November 30 and runs for three weeks, has been organised by the Wellingborough Business Improvement District (BID), an organisation which works to boost the town centre economy.
John Cable, BID manager, said: “Everyone loves a game of good old Monopoly with the family at Christmas – now here’s a chance to play a Wellingborough version of the classic game.
“Wellingborough has a lot to offer this Christmas with all of our independent shops offering first-rate customer service, product knowledge and exclusive goods.”
The BID commissioned the production of the special edition Monopoly boards to celebrate the town centre.
Gamers looking to invest in the budget streets of Old Kent Road or Whitechapel Road can instead expect Orient Way or Whitehorse Yard, while the Wellingborough prison has also been reopened.
Three of the train stations have been replaced by Tresham College, the council’s Swanspool House and The Castle.
The promotion is being run in conjunction with The Castle to help celebrate its The Hundred and One Dalmatians festive production.
The BID organised the town’s Christmas lights switch-on and accompanying festivities, including tribute acts, Santa and his reindeer, a fireworks display and artificial snow.
It has also launched a Christmas market with a series of pop-up shops located in Orient Way, which leads up to the main market.